SEO News

Contextual Search Engine Advertising

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Time will tell, but for now, users utilize search universally while turning to social in certain specific contextual situations. Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for...

  3. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. As noted in a recent Search Engine Watch article by Lisa Buyer, ‘control your branded search results before there...