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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Typically non-contextual The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite: Every time I see a post from these sites in my Facebook news feed (which is much more often than I...

  2. SEO Fail! 10 Most Commonly Overused Website Techniques

    Nothing if your content is clear, consistent, and contextual. Oh and one SEO note, these types of sites are really bad for SEO, so if you need to be found in the search engines, don’t. Too often, sites pick up a technique just because another site...

  3. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    The advantage that Superfish have is that they are able to crawl and index these visual matches "at Internet scale" without the need for contextual data. Visual search company, Superfish, have announced a technology update that could improve search...