SEO News

Contextual Data

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or...

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    One might argue that personalization is a byproduct of contextual advertising, and without underlying tracking technologies, wouldn't be possible to deliver. It’s probably safe to say that aside from a few specific highly-regulated industries and...

  3. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  4. Google, NASA Join Forces to Research Machine Learning

    For Google, research into machine learning presents some obvious benefits for trying to attach contextual meaning to data that it collects. Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore...

  5. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your...

  6. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.