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Contextual Content Advertising

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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Typically non-contextual The father of advertising, David Ogilvy, said that "On average, five times as many people read the headline as read the body copy. Even if the dollar value isn't accurate, we still know that headlines are super-important to...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.

  3. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. They are trying traditional styled ads, more socially based ads, as well as a mix of...

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Measuring success of various types of content and editorial posted to Facebook community Take what you learn and create dazzling infographics for your online community, or other forms of...

  6. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.