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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook is testing and will soon launch a service that...

  2. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. They are using the most effective method they’ve found to date: personalization, whether at the broader...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search...

  4. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. Is Your SEM Truly Looking at Search Holistically?

  5. Word or Phrase Co-Occurrence within Particular Industries

    When analyzing the strange content for my name, I found that most of the sites were search marketing-related and included contextual advertising. Looking at the contextual system that allows Google and Yahoo to place contextual ads on sites...

  6. What Can TV Learn from Search?

    Though contextual advertising works well in Google search results, it hasn't proved as effective in Gmail where text ads are served based on keywords that show up in mail messages. Contextual ad placement can be effective in search where a query...

  7. SearchDay: Google Mobile Advertising: Start Now

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an...

  8. Google Responds to FTC's Self-Regulatory Principles

    In essence, then, our contextual advertising allows for the delivery of advertisements based on search queries or our analysis of the content of a web page being viewed. As currently drafted, the proposed principles would apply to contextual...

  9. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  10. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. We've collected all the search marketing news from...