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Contextual Advertising Search Behavioral

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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and trends include: advertisement relevance software advances, message customization, video games, in-text video, billboards, viral videos, pricing, control, and behavioral advertising. Facts and Trends about Contextual Advertising - Search...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    To illustrate how combining search advertising with web personalization might work in practice, consider an AdWords ad as it is used for one of the behavioral portrait types. Search advertising optimized for this behavioral portrait type should...

  3. Q Interactive Launches Display Ad Network with Predictive Behavioral Targeting

    Most behavioral targeting in the marketplace is really just contextual re-targeting -- delivering a female-oriented ad to consumers who have visited a women's lifestyle site, for instance," said Matt Wise, president and chief executive officer of...

  4. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...

  5. Google Responds to FTC's Self-Regulatory Principles

    We believe that this type of advertising should not be considered behavioral advertising, even if such analysis takes into consideration previous search queries. When concerns over data collection and behavioral advertising arise, it seems that the...

  6. The Beginning of the Fragmentation of Search

    And of course, there are a plethora of behavioral marketing opportunities designed to “catch” the search traffic that didn’t convert through the initial search activity. These programs, which usually involve some sort of contextual element, are...