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  1. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. The Content Networks of the big three PPC services (Google, Yahoo and Microsoft...

  3. What Can TV Learn from Search?

    For contextual ads to work on television, networks have to think outside of the :30 spot. Though contextual advertising works well in Google search results, it hasn't proved as effective in Gmail where text ads are served based on keywords that...

  4. SearchDay: Google Mobile Advertising: Start Now

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  6. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  7. Google Responds to FTC's Self-Regulatory Principles

    In essence, then, our contextual advertising allows for the delivery of advertisements based on search queries or our analysis of the content of a web page being viewed. As currently drafted, the proposed principles would apply to contextual...

  8. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  9. Tips for Google Site and Category Exclusion Tool

    Targeting Google AdWords contextual advertising campaigns just got easier. You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks.

  10. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. DoubleClick to Power Vertical Ad Networks, ClickZ News