SEO News

Contextual Advertising Behavioral

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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and trends include: advertisement relevance software advances, message customization, video games, in-text video, billboards, viral videos, pricing, control, and behavioral advertising. Facts and Trends about Contextual Advertising - Search...

  2. Q Interactive Launches Display Ad Network with Predictive Behavioral Targeting

    Most behavioral targeting in the marketplace is really just contextual re-targeting -- delivering a female-oriented ad to consumers who have visited a women's lifestyle site, for instance," said Matt Wise, president and chief executive officer of...

  3. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...

  4. Google Responds to FTC's Self-Regulatory Principles

    When concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. The FTC staff's draft self-regulatory principles for online behavioral advertising provides an excellent foundation for...