SEO News

Contextual Advertising Ad Targeted

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  1. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Aligning ad language in all of these search-based Google advertising...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. They don't realize that Search and Content advertising should never be grouped in...

  4. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ad also offers the ability to search within the ad, never having to leave the page of the site they're currently visiting.

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  6. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps Marchex has announced the consolidation of its local ad platforms into one solution which is being...