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Contextual Advertising Ad Mobile Content

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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Local & Mobile Search Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) - ReadWriteWeb

  3. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  4. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  5. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Now let's get started creating our first mobile content banner ad campaign. Today, we'll pull the spotlight off search and...