SEO News

Contextual Advertising

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  2. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  3. 9 Ways to Prepare for a Future Without Cookie Tracking

    One might argue that personalization is a byproduct of contextual advertising, and without underlying tracking technologies, wouldn't be possible to deliver. It was over a year ago that I first wrote about do not track legislation, and luckily for...

  4. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.