Now, the importance of on-topic links and contextual relevancy is really nothing new. If you did go this route, you should be cautious with outreach and use a "safe" email address, one that can't be tied to your primary site, and inquire about...
Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Contextual Targeting: This is the basic foundation of the GDN. Options include contextual, placement, and...
In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.
On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news.
Contextual Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers. Using data to retarget Internet users with more relevant ads is growing more popular.
Description: While similar to the keyword creation tool, the Google Contextual Tool helps you build keyword lists for display campaigns utilizing contextual targeting. The Google Contextual Targeting Tool
We have the contextual meta data around it.we actually know more about it than Facebook. Advertising and gaming account for approximately 90 percent of that revenue; in 2012, they accounted for $8.8 billion and $6.2 billion, respectively.
Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...
As Google continues to fine tune its algorithm, non-contextual and low value links will continue to decrease in value and potentially may even become somewhat harmful. Robyn Federman is the Director of Communications for Catalyst Inc.and has been...
As things evolved and content creators began thinking about how to monetize web traffic, contextual advertising was born, and along with it, ways of tracking every nuance of what drives traffic. For the same reason, we don’t show crappy display ads...
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. However a classic trade off in mobile local advertising is that the more you divide audiences, the...
Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...
Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Real-time bidding–based display advertising sales will...
Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. It's no wonder that people, even those actively working to market in this space might have...
This network offers mobile, contextual, video and display based advertising. A low cost advertising network that offers keyword, email, display and retargeting based marketing, Advertise.com is a great network to get cheap traffic.
Search and contextual ad writing (when not working in ads UI) Cutting-edge marketers agree, Facebook Paid Ad Units are the new black… or, the other white meat of the FB advertising realm. In fact, for every task an online marketer may face on a day...
In-Stream ads work on the basis of contextual targeting, interest targeting, or demographic targeting. YouTube has a variety of advertising options available to cater to the requirements of any client, from niche riverfront European tourism to...
The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Less well known are the Placement and Contextual tools available from this URL. Microsoft Advertising Intelligence for Excel
The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously. The contextual engine enables you to do that.
Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.
