SEO News

Contextual Ad Placement

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. Google offers placement targeting for specific sites or sections of...