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Contextual Ad Advertising Spending

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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook Exchange is set to debut within weeks, with...

  2. SearchDay | High-Value Link Building is Hard Work

    It’s a big challenge for contextual and behavioural . Google Makes New Ad Quality Videos Posted by Frank Watson Dec 3, 2008 Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published...

  3. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. DoubleClick to Power Vertical Ad Networks, ClickZ News

  4. Search Still Leads Online Ad Spending

    Search ad revenues (which include PPC search ads, contextual text ads, paid inclusion and SEO) total $6.8 billion for the year, up 31 percent from the $5.1 billion reported in 2005. The next-largest category for 2006 is display ads, at $5.4 billion...