Keyword (Contextual) Targeting For example, don’t just run keyword (contextual) targeted campaigns. Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance.
Enhanced ampaigns will allow bidding structure and messaging for these contextual situations to be more consistent and automated," Patel said. It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet...
Contextual Targeting: This is the basic foundation of the GDN. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Options include contextual, placement, and...
While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...
On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery.
Contextual Ads This is being removed and replaced with Google's "contextual" ads. Google know this, so now they're giving you the option to set up ad extensions at an ad group level to better handle this situation.
Nothing if your content is clear, consistent, and contextual. Today they are taking up valuable real estate and possibly putting you at risk for a Google ad space penalty. Everyone is doing it you should try it too!
Contextual Marketers rely on clicks as a key metric because they’re easy to measure, but the vast majority of users never click on an ad – and most do it accidentally. And why not? Retargeting makes online advertising more intelligent and efficient...
The Google Contextual Targeting Tool Description: While similar to the keyword creation tool, the Google Contextual Tool helps you build keyword lists for display campaigns utilizing contextual targeting.
We have the contextual meta data around it.we actually know more about it than Facebook. Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers," he said.
Yes, there’s less search data available than contextual data, but that doesn’t mean that search data is limited in any way. The search terms that bring a user to a site can also inform the creative of the display ad used for retargeting.
As things evolved and content creators began thinking about how to monetize web traffic, contextual advertising was born, and along with it, ways of tracking every nuance of what drives traffic. The primary reason to publish slideshows, as far as I...
This is where contextual content links can earn extra "power. Google is super-motivated to clean up search and kill off non-value adding sites to prevent Siri stealing valuable ad revenues. Before diving into this lengthy post, I want to attempt to...
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. There's also display ad placement where users' local intent is inferred from their presence within a...
The Contextual Targeting Tool takes a single keyword, finds related terms, and groups them into ad groups. Google Contextual Tool Wonder Wheel went away about a year ago, but it’s been reincarnated as the Contextual Targeting Tool.
Many anticipate a robust ad network that will allow advertisers to target ads across the web based on behavioral and contextual data gleaned through Facebook share buttons, and data collected through interactions on Facebook itself.
Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook Exchange is set to debut within weeks, with...
Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. I currently have Admin access to Facebook pages and ad campaigns of several dozen...
Links to different sets of results based on contextual meanings for any given search term As an aside, Google’s concept with this feature isn’t entirely new; smaller search engine DuckDuckGo has been toying with segmented results and suggestions...
This network offers mobile, contextual, video and display based advertising. With only small amounts of up front budget needed to set up an account, it would be wise to continuously test new ad networks on a limited scale to evaluate the quality of...
