SEO News

Contextual

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  1. Using Multipliers Effectively in AdWords

    Keywords, topics and placements and "contextual" triggers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Leaving aside the argument of which level (campaign, ad...

  2. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...

  3. Google, NASA Join Forces to Research Machine Learning

    For Google, research into machine learning presents some obvious benefits for trying to attach contextual meaning to data that it collects. Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.

  5. SEO Fail! 10 Most Commonly Overused Website Techniques

    Nothing if your content is clear, consistent, and contextual. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s cool...