It is worth noting, however, that DuckDuckGo earns revenue through contextual advertising on their search results. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned...
Keywords, topics and placements and "contextual" triggers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Leaving aside the argument of which level (campaign, ad...
Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...
While the immediacy of physical location may not be as important to a tablet user, location is an essential contextual element that should drive relevancy in everything from ad creative, to targeting strategy.
For Google, research into machine learning presents some obvious benefits for trying to attach contextual meaning to data that it collects. Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow...
Page level (template and contextual) It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
These ads might be AdSense or contextual ads or maybe just display ads on the page, but there were ads. You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
And although we can't know specifically what Google Now identifies outside of its usual search algorithms, we know it's search based entirely on contextual needs. In their line up of latest releases, we've seen Google+, Google+ Local and now, well...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Keyword (Contextual) Targeting For example, don’t just run keyword (contextual) targeted campaigns. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.
Now, the importance of on-topic links and contextual relevancy is really nothing new. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more...
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. Enhanced ampaigns will allow bidding structure and messaging for these contextual...
There has always been evidence that the words on pages that link to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in the Google algorithm.
Contextual Targeting: This is the basic foundation of the GDN. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Options include contextual, placement, and...
In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.
On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo...
Contextual Ads This is being removed and replaced with Google's "contextual" ads. These bring together the converging world of device types to help advertisers target users based on keywords and context together.
Nothing if your content is clear, consistent, and contextual. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s cool...
Contextual Using data to retarget Internet users with more relevant ads is growing more popular. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers.
Most link building campaigns consist of building or acquiring contextual links. 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool...
