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Contextual

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. The search and social media industries are inundated with many myths...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Google's contextual search results put a major emphasis on local listings. "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also...

  4. 9 Ways to Prepare for a Future Without Cookie Tracking

    One might argue that personalization is a byproduct of contextual advertising, and without underlying tracking technologies, wouldn't be possible to deliver. It was over a year ago that I first wrote about do not track legislation, and luckily for...