AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Keyword (Contextual) Targeting For example, don’t just run keyword (contextual) targeted campaigns. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.
Now, the importance of on-topic links and contextual relevancy is really nothing new. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more...
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. Enhanced ampaigns will allow bidding structure and messaging for these contextual...
There has always been evidence that the words on pages that link to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in the Google algorithm.
Contextual Targeting: This is the basic foundation of the GDN. Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? Options include contextual, placement, and...
In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.
On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo...
Contextual Ads This is being removed and replaced with Google's "contextual" ads. These bring together the converging world of device types to help advertisers target users based on keywords and context together.
Nothing if your content is clear, consistent, and contextual. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a technique just because another site uses it, thinking awesome, that’s cool...
Contextual Using data to retarget Internet users with more relevant ads is growing more popular. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers.
Most link building campaigns consist of building or acquiring contextual links. 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool...
Description: While similar to the keyword creation tool, the Google Contextual Tool helps you build keyword lists for display campaigns utilizing contextual targeting. The Google Contextual Targeting Tool
We have the contextual meta data around it.we actually know more about it than Facebook. Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales.
Yes, there’s less search data available than contextual data, but that doesn’t mean that search data is limited in any way. Last October, both sides of the search marketing industry, in SEO there are simply a lot of other search engines out there...
Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...
Image search presents many different layers of contextual challenges. There have literally been hundreds of articles and blog posts written about Google’s Panda updates alone. Yet when analyzing Google's pervasive search quality highlight posts on...
As Google continues to fine tune its algorithm, non-contextual and low value links will continue to decrease in value and potentially may even become somewhat harmful. As Google continues to update its search engine technology, the requirements...
As things evolved and content creators began thinking about how to monetize web traffic, contextual advertising was born, and along with it, ways of tracking every nuance of what drives traffic. In his autobiography, Warren Buffet, the greatest...
This is where contextual content links can earn extra "power. Zoe Saldana Before diving into this lengthy post, I want to attempt to sum up with a 10,000 foot view of my thoughts on how link building is changing in light of the Penguin update.
