Panning back to last month's optimism on Facebook's local ambitions, and taking into account the above counterpoints, can it build local content (volume) and context (quality)? Facebook's has pioneered native advertising with its mobile Sponsored...
How this translates to ad dollars continues to be the big question, as it's inherently gated by context. With the same "native" philosophy that's behind all Facebook monetizaiton (i.e.sponsored stories), local advertising should merge with the user...
To put this in context, the conclusion drawn by the BBC based on these primitive “studies” is akin to calling all newspaper ads a waste of money because putting one in every newspaper globally doesn’t work.
Brands can now purchase the social context ads within these parameters: The social networking giant revealed the development while announcing more nuanced ways to buy sponsored stories. In a prepared statement, Facebook said its latest ad-related...
When a person seeing the ad has Facebook friends who are fans/likers of a brand's page, the ads will expand to include social context about the friends In the last week alone, ad industry observers have learned that Sponsored Stories and self...
Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or where they've checked in. A limited number of Facebook advertisers are testing what appears to be the next...
Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as well as brainstorm how they can be improved. Facebook collaborated with Nielsen to hopefully make its ad units - especially...
Context is Everything Launching sponsored stories Because search gets the lion's share of a digital marketing budget, it might seem like the most likely candidate for a cutback -- after all, there's usually so much of it.
Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community. Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine Watch, as well as search...
Using Wikipedia to Improve Search QualityA paper published by a Microsoft researcher discusses how the context of the use of a particular name in a web document can be compared to the context of the use of that name on Wikipedia.
Contextual ads appear on web pages based on the context or topic of the page. While we have had some success stories with the Google and Overture's programs, it is disappointing that they are still falling short in meeting the needs of their...
It has always -- ALWAYS -- been the case that the context of links to the page was also considered, as well as the content on the page itself. It should be trumpeting this fact and outlining generally what some of these new mystery "signals" are...
