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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. Understandable, even out of context So to write effective headlines today, I believe we need to have a mix of keywords for context combined...

  2. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or where they've checked in. A limited number of Facebook advertisers are testing what appears to be the next...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as well as brainstorm how they can be improved. Facebook collaborated with Nielsen to hopefully make its ad units - especially...