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  1. What is SEM? Depends on Who You Ask

    An entire industry has been built under the context of SEM as the practice of paid search. However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Use your brand name, give context, or simply post a bare URL. In this context, awe is defined as a feeling of "self-transcendence," seeing things in a new way. Any time you build a link, use either your brand name, or just highlight the part of the...

  3. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. Define business context. Check your work to be certain that each persona is aligned with...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It's important to consider culture and context. Social Media Within A B2B Context from BrightEdge Technologies The amount of content and insight exchanged at Share13 was quite staggering ¬– far too much for me to do it all justice in one post, as...