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  1. What is SEM? Depends on Who You Ask

    An entire industry has been built under the context of SEM as the practice of paid search. However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. When I wasn't searching and shopping on my device, I was...

  3. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Understandable, even out of context Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. So to write effective headlines today, I believe we need to have a mix of keywords for context combined...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Use your brand name, give context, or simply post a bare URL. In this context, awe is defined as a feeling of "self-transcendence," seeing things in a new way. Any time you build a link, use either your brand name, or just highlight the part of the...

  5. Searcher Personas: A Case for User-Centric SEO

    There are two main functions of the persona: to provide context around the users represented by the persona and to create a sense of empathy for those users. Define business context. Check your work to be certain that each persona is aligned with...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It's important to consider culture and context. Social Media Within A B2B Context from BrightEdge Technologies The amount of content and insight exchanged at Share13 was quite staggering ¬– far too much for me to do it all justice in one post, as...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, audiences are human and much more likely to forgive errors or offenses when some good will has been established in the context of availability. The CEO can be guided to attain awareness of the space, sensitivity to written word in social...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    For years I have emphasized that paid search is most effective when used in promotional context that is highly targeted with strategic intent, rather than a primary traffic source. This should always be planned and executed in the context of data...