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Context

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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    It is a declaration of the policies and aims that I work with and those that define the context under which I make all marketing decisions. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Gain Context with Qualaroo Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central...

  3. Twitter’s Vine Updates Rules on Explicit Sexual Content

    Twitter produced a support article to lay out what explicit material includes: various depictions of sex acts (human or animated), nudity that is sexually provocative or in a sexual context, and graphic depictions of sexual arousal.

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This isn't the worst thing to happen to search marketing, but it presents an opportunity to acknowledge to the user you understand their context. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and...

  5. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. As agencies move to specialize in content marketing and companies launch their own internal...

  6. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    It's the entire context of the link, including influences you may not be able to see that easily that is affecting how it is read. It's Valentine's week. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year...

  7. Future of Search & Content Marketing: Expand Your Mindset

    And MacGurn said that while content has always been king, today, he argued, context is king. And to make great content, you need context – the story. The major search engines are gaining less traction today than they once were as people turn to...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. In 2014, more than 1.75 billion consumers will use...

  9. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. Understandable, even out of context So to write effective headlines today, I believe we need to have a mix of keywords for context combined...