Corporate-controlled content libraries: These enable national brands to share preapproved content, messages, photos, videos, etc.with their many locations, who can then put the compliant resources into an engaging local context.
Panning back to last month's optimism on Facebook's local ambitions, and taking into account the above counterpoints, can it build local content (volume) and context (quality)? Since looking at Facebook's moves in local search last month, much more...
Real networking happens in Groups and in the context of comments and status engagement. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can...
What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. OK, maybe not "everyone," but certainly a whole bunch of people are...
If so, put that into your pitch so that there is some context to why you are contacting him/her in the first place! This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The article also goes on to share that many companies do not do nearly enough listening because it is more complicated to take that approach, and it requires identifying the context in which things may be said.
The regulation currently being discussed in the context of the future European General Data Protection Regulation, whereby a maximum fine of [two] percent of a company's annual turnover is provided for, would, on the other hand, enable violations...
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. After all, they have large numbers of users and are still growing, thanks in part to...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
How this translates to ad dollars continues to be the big question, as it's inherently gated by context. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than...
These people don't have time to figure out the context, they're getting contacted so much. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...
OK, in the context in which that was said, it made sense. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. I was certain it ran a lot deeper than that.
To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S.movie ticket sales in 2012. Video is a powerful way to reach audiences both for publishers and advertisers.
Content is Only King…in the Kingdom of Context" What is the context for your user? Context is the kingdom. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile...
Companies need to think about the information given to their content creators in a larger context to reduce the work of other employees along the content promotion chain. What do Facebook, Google+, and LinkedIn all have in common?
For context, let's assume we are about to embark on a website redesign, and we have already set goals for our new site and done the research to back them up. Are you surrounded by web developers and graphic designers in your office every day?
