You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. At the end of last year, Pinterest introduced...
Can YouTube contests generate awareness? Building on the insight that their audience was interested in content creation, Intel developed A Momentary Lapse, a series of 21 contests that invited users to upload their photos and videos on YouTube.
Contests and giveaways are the primary tools of the trade. Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they...
Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.
Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to get users to join in on the story. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...
A brand can post photos, videos, status updates, information about upcoming events/sales, contests, etc. We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an...
This San Francisco-based company makes custom bikes and uses Instagram to curate outstanding product visuals, promote contests and hashtags, give behind the scene insights to the team and also and also selectively advertising special offers by...
Look for new sources of query research like social monitoring, owned assets (social profiles), and onsite polls, surveys, or contests. We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and...
Time-bounded offers and contests can also work well in attracting editorial links. And when you do score some major media coverage, the sweet taste of success can be a little soured for the SEO team through the absence of what could have been a...
Facebook Contests through Wildfire Smart advertisers always want to stretch their budget while being more efficient with their ad spend. With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to...
You don't have to have a Facebook page if it doesn't suit your demographic, but perhaps you can use Twitter to tweet coupons for your product or contests, for example. Eric Ward once used the example of social media for Preparation H to illustrate...
You can also go crazy with design contests, reaching out to an eclectic design community and generating hundreds of ideas that you would never have come up with in-house. Last week we put a bunch of fruit trees and bushes in our back yard...
Photo, video, and essay contests can be a great catalyst for word-of-mouth marketing and free PR. The truth is that we're emotional people regardless of whether we're buying at work or for ourselves, it's just that the emotions are different.
Offer social media contests for a gift card. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a...
That said, for the right project this could turn up an idea or help you find people who link to sites, ideas, contests etcetera to which they have added somehow. At the prompting of a colleague I recently began experimenting with the "inanchor...
A mixture of pure ingenuity, cues from customers, and a deep understanding of their core customers’ interests has helped ModCloth design editorial content and engaging contests. The team has launched three contests on YouTube, including a ModCloth...
This contest was pretty complex, but other pages could roll out similar contests. Contests Switch out the photos daily, weekly or have monthly photo contests. There’s a lot you can do with contests on and off Facebook with the new timeline and...
Citing anonymous executives familiar with the matter, they claim the new features will include e-commerce, contests, and sweepstakes. Twitter plans to go the way of Facebook, opening their platform up to developers to create “experience” apps for...
You can foster business relationships that help each of you gain exposure to the other’s fan base by offering joint specials or trading prizes for contests to switch things up. Here’s the truth: occasional contests with big prizes like trips, iPads...
For instance, Facebook could be your go-to venue for promotions and contests. Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet.
