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  1. Social Media Automation: A Beginner's Guide for Small Business Owners

    Small business know the reality, watching contests fall flat and their best efforts stall – leading them to feel the promise has not been fulfilled and that the return on investment from social media is small or non-existent.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands Can Control Content, Assets, Contests, and Relationships Better on the Website Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook, and social media in general, appears to have dulled the senses of...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  4. Visual Storytelling: The Key Weapon to Content Marketing

    Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to get users to join in on the story. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...