As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. Contest Idea
In today's Link Love column, "A Winning SEO Plan to Create Buzz, Traffic, Links," Justilien Gaspard presents the idea of a contest to generate traffic, buzz, and links, using the Reservation Road film as a case study.
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For Reservation Road, however, we operated with our own sweat equity and worked quickly.
