Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case study.
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. As search engines have changed what they are looking...
Famed "Seinfeld" episode "The Contest" had more viewers the first time it re-aired than the combined number of viewers for the entire weekly modern day schedule on The CW. The upcoming Digital Upfronts (a.k.a.
Since I have not received anything other than confirmation from Google that I have been selected for the #ifihadglass contest, I was not given the terms of service agreement that those who received the first batch did indicating the device could...
Fans resonate with a cohesive and authentic voice – it’s what pulls them in, keeps them active and engaged with your brand from following an Instagram account to entering a contest. Or wouldn’t get a glimpse of their favorite celebrity until it was...
YouTube began in 2005 as a contest to find the best video in the world. Closing the YouTube Contest Competition Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish.
One client launched a social media contest and found that a single blogger referred thousands of people and directly drove 42 percent of all traffic to the contest. This fundamental change has been driven by the rapid adoption of social media and...
The contest generates millions of online votes and helps us with web traffic and publicity. We do try to limit our efforts to be within SafeAuto’s footprint states but the goal of the contest is designed to spread our reach and brand using social...
Run an internal contest to identify content rockstars inside your company. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself. If you haven’t already, you should check out Bing’s Webmaster...
Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to get users to join in on the story. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...
Doritos is again conducting a contest that offers two amateurs the chance to have a self-produced ad run in the Super Bowl. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they...
Once again, Doritos is conducting a contest offering amateurs the chance to have a self-produced ad run in the Super Bowl. This explains why Doritos is running its venerable "Crash the Super Bowl" contest for the seventh year in a row.
They want to engage with customers, through campaigns like Ben s #captureeuphoria photo contest. Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work.
Turn to your customers: Host a video testimonial contest if you have difficulty sourcing videos from customers. As we kick off the new year, the most important thing you can do to help your SEO efforts is to bring about more diversity in your...
In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...
A related Twitter-based contest, in which fans can tweet the one thing they would do if the world was about to end, uses the hashtag #funpocalypse, and could earn participants one of the $100 daily prizes.
Joyce noted that the key is to win the popularity contest on other networks and build out a content marketing system across a multitude of digital channels and platforms. They’re the vitamins, nutrients, cardio, weightlifting and supplements that...
Luckily for you, it doesn't cost anywhere near that to run a contest through them. At a base starting cost of around $50, marketers can now run a social/virally run contest that will yield them many new Facebook fans at a very low cost.
Contest Entries It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here you’ll find a run-down of the most common self-service Facebook ads, text, and image specs, and what they are...
An Ad Writing Contest He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie? This mother understands something that many search...
