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  1. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Brands want SEO as a means to achieve the ends of building a conversation, engaging customers, and driving sales. Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound...

  3. How to Create a Social Media Editorial Calendar

    The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. Celebrity copy writing stars such as Chris Brogan...