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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. All businesses are selling something and as David...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Brands want SEO as a means to achieve the ends of building a conversation, engaging customers, and driving sales. Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound...

  3. How to Create a Social Media Editorial Calendar

    The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. Celebrity copy writing stars such as Chris Brogan...