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  1. Get More Attention with Legal PPC Ad Symbols

    I'll write about it eventually -- but that's an ironic statement, given the fact that since I started my Twitter obsession, I've written more words than in any similar period, almost all of them in tiny "word bites" of less than 140 characters.

  2. PPC Landing Pages: Surprising Examples

    It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Note to Vicks: remove the word "vapor" from your keyword list. Bring it to the Profitable PPC forum.

  3. 5 Tips for Travel Search Marketing in a Down Economy

    Spread the word through the appropriate social channels and identify key influencers to grow page views. Re-tool and fine-tune your campaigns with some of the tips found in Search Engine Watch's Profitable PPC column, by focusing on conversions of...

  4. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Google TV Gets Boost with NBC Universal Deal Posted by Kevin Newcomb Sep 9, 2008 Google has...

  5. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main...

  6. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Word or Phrase Co-Occurrence within Particular Industries SEM CROSSFIRE Are search engines smarter now than 4 years ago?

  7. SearchDay: Awesome Ad Groups: Small is Good

    Aug 3, 2008 I typed in those keywords into Google de yesterday: "Mauritius" (german word for the beautiful island) and at #5 or so this site ranks: mauritius-brauerei de (Brauerei = brewery in English I think).

  8. Search Engine Marketing Articles

    Google 'key word' ads undercut eBay Bloomberg, Aug.http://seattlepi.nwsource.com/business/133251_onlinestores01.html The Seven-or-So Habits of Highly Profitable PPC Campaigns SearchEngineGuide.com, June 11, 2003 http://www.searchengineguide.com...