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  1. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim Should SEO Copywriters Worry About Word Count? Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts.

  3. The Search Engine Report, March 4, 2003, Number 75

    The Nielsen//NetRatings Ratings page has been updated with search-specific figures for January 2003. Now Google's first publicized action to protect its trademark from being transformed into a generic word has occurred, as explained in the story...