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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But there's one thing I'm certain about when it comes to blogging: 500-word posts are dead. Write ONLY In-Depth, 1500+ Word Blog Posts And Neil Patel noticed that 1,500-word posts generated 68 percent more Facebook likes than shorter posts:

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Content publishers no longer control how and when their audience will...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Note: In this example, "Banner" is a medium assigned to all display ads...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Get the word out about your new content asset to all your newsletter subscribers. Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is one of the first four searches that were returned for just the word "printers". Are you making enough money off these ads to make them worth your site security? Your advertising networks are likely to be one of your biggest security holes...

  6. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads to get their videos at the top of search queries. VeryPink boasts an average 10 percent view-through rate of people clicking...