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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But there's one thing I'm certain about when it comes to blogging: 500-word posts are dead. Write ONLY In-Depth, 1500+ Word Blog Posts And Neil Patel noticed that 1,500-word posts generated 68 percent more Facebook likes than shorter posts:

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate.

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content marketing" became a buzz word. Buying banner ads on search? Content promotion is key to gaining natural links. video (ideation/production/promotion), and viral content production/promotion. The Myth of Content Marketing, the New SEO...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Content publishers no longer control how and when their audience will...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Note: In this example, "Banner" is a medium assigned to all display ads...

  6. Could Bing Ever Overtake Google in Search?

    A bunch of geeks were telling anyone who would listen at the time that Google was a better search engine, and the word went around. While at a Bing Ads event last week, an engineer pretty much confirmed my feelings ("doesn't make it any safer; you...

  7. 21 Ways to Scale Content Promotion for Maximum Exposure

    Get the word out about your new content asset to all your newsletter subscribers. Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the...

  8. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is one of the first four searches that were returned for just the word "printers". Are you making enough money off these ads to make them worth your site security? Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses...