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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. Experts say to avoid 500-800 word counts because it’s not long enough to have substance and too...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. Are blocks of content missing, including ads? If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But there's one thing I'm certain about when it comes to blogging: 500-word posts are dead. Write ONLY In-Depth, 1500+ Word Blog Posts And Neil Patel noticed that 1,500-word posts generated 68 percent more Facebook likes than shorter posts:

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate.

  6. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content marketing" became a buzz word. Buying banner ads on search? Content promotion is key to gaining natural links. video (ideation/production/promotion), and viral content production/promotion. The Myth of Content Marketing, the New SEO...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Content publishers no longer control how and when their audience will...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Note: In this example, "Banner" is a medium assigned to all display ads...