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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. In addition, the sites republishing your content could...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The Final Word on Syndication Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Problem 1: Duplicate Content We feel that the benefits of syndication outweigh the...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google doesn't use the word "penalty" with these releases and prefers the term algorithm update. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.