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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms As search strategies evolve, it is becoming more and more apparent how important...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    They are the amplifiers that spread the good word about your brand. Fill out the necessary fields in the "card content" section. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Input this cleaned up content into a word cloud tool like Wordle Engage with them by retweeting their content, complimenting their work, and contributing to conversations in a meaningful way. Media mentions allow you to give your content marketing...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Thin Content: Screaming Frog also allows you to automate the process of hunting for content that is potentially thin or low value by delivering word count totals for each page on your site. Now, I'm not saying it's all about word count, since there...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consumers want word-of-mouth recommendations. Having an abundance of good content and resources is a way to distinguish yourself from the competition. Here are some solid reasons for you to consider creating content surrounding the financial industry.

  8. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is...