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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Social teams can get involved by delivering focused content to their audience via...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Being active on social media and generating a high level of social proof Approaching reputed sites to feature your content or offer you link backs will only be...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Is there engagement with your brand on social media sites? Check for any duplicate content Check for duplicate meta tags, duplicate content on pages...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Encourage authors to promote themselves via social...

  7. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. This type of thinking is applicable to almost all businesses.

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand.