You should attract links in all these phases, but that requires a different type of message in each phase. Social media monitoring tools often provide even better insights into popular topics and the keyword combinations in which they are addressed.
And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining traction – whether it's a press release or some type of content strategy that drives a lot of traffic that you don't have to pay for out...
Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. Devra Prywes, Unruly's Marketing Director, added, "Creating...
Most of the time the type of campaign or the type of content they're using isn't the issue, lack of research is. Jon Cooper: I can't share any specific examples, but one type of egobait that seems to be a home run just because of the time Well, one...
In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results. Laura Roeder is the creator of LKR Social Media and in 2011, she was named as one of the top 100 entrepreneurs under 30 and...
But since it will save us from having to type in a password when we access an account online, my guess is that the average netizen will just roll over and accept it. The sparse tidbits we share on various social media platforms and in our user...
Type in the following URL: pinterest.com/source/yourwebsite.com (with your actual domain name inserted in place of yourwebsite.com). At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and...
A great metric to include on this would be to differentiate the type of local businesses. As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Your content will be the stuff that everyone wants to reference, and these are the type of links that Google wants you to get. Strong social media presences are more about the engagement that takes place with your content than it is the volume of...
However depending on the type of content assets created sales ready leads might be difficult to realize. This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs.
You'll also want to outline what type of tactics you will use to acquire the links. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly...
TYPE=ugs youth and help them get some real world experience by starting an internship program at your company. Leverage Social Media Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
Content Type: (blog post) (white paper) (infographic) Content Type: (blog post) (white paper) (infographic) Then the social media folks can simply post the content without needing to re-read or reinvent the wheel.
A deliberate decision to move away from one-way broadcast-type messages and instead embrace the participatory nature of social media. In-House Social Media Team Even though their core social media team consists of just three people, these three are...
Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites.
This type of content can be pulled into your web pages via a sidebar or somewhere else easily accessible on the page. But how will you know what type of content to create next? Social Media But ecommerce content can serve an important purpose...
Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Re-evaluating these higher-level items will show you how social media...
