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  1. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. This type of thinking is applicable to almost all businesses.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand.

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Similar questions should be asked on every type of content (message and...

  4. Nuances of Spanish Language Search Marketing

    This type of tag is used to accurately determine the language and the country targeting of websites. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries.