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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    And Krista LaRiviere, founder and CEO of gShift, said the biggest challenge marketers face today is producing the type of content that engages customer and prospects. From the company’s blog post: SEO software company gShift announced a new way for...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can usually identify this type of content by reading their blog for half an hour or so. Ultimately, most people use a blog or something like that. You have the core of that content maybe on your website, but I would say well of the majority...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog posts. Another side effect of guest blogging was innocent webmasters being suckered into...

  5. How to Plan Effectively for Content Marketing in 2014

    The type of tool will be dependent on the volume of content being managed. As you plan out your company's visibility, think about how you can build thought leadership by including your company leader in content, whether it's contributing guest blog...