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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. Are You Writing Content That Your Customers Care About? Lack of visitor engagement and a resulting lack of conversions can also...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. On top of regular search, we have the use of two campaign types based on website and feed content...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. This important law outlines how websites are supposed to handle...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: However, most often you will find that the majority of content that is being produced is really focused on marketing products...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Content that is written by a recognized and...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Look at traffic changes by browser type That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. When performing keyword research today, his firm also buckets the...

  9. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a...