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  1. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Decide what type of repeatable model can scale to meet the needs companywide. Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit, team, or by expertise...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to...

  4. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  5. Dealing With Onsite Duplicate Content Issues

    Type in the captcha code and click on "Check for Plagiarism. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the...

  6. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  7. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  8. "Content Performance Marketing" – 3 Steps to Future Success

    Content type: How does standard text content fare against video or other visual content amongst your audience? Mobile devices: Look at your content’s performance by device type. Being able to perform the best practices of on-page optimization or...