The YouTube Creator Playbook covers two dimensions of YouTube marketing very intelligently: content and audience. In addition to introducing some new features to AdWords for Video, YouTube is also creating an Ambassador program, providing an...
The two dimensions that v1.0, v1.5, and version 2 of the YouTube Creator Playbook all cover very intelligently are content and audience. Recently, Ryan Nugent, an audience development strategist at YouTube, announced the launch of the second...
There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone...
We'll use the YouTube Creator Playbook in these posts as you can't get much better info than when it comes straight from the horse's mouth, so to speak. The YouTube playbook advises putting the most “compelling” information at the beginning, using...
For example, Page 32 of the YouTube Creator Playbook tells Partners, “Write optimized Title, Tags, and Descriptions for your content. Although some of the information in the 70-page YouTube Creator Playbook has appeared at various times in The...
