Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Google: Disavow Links Even If Removed As A Best Practice – Search Engine...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics...
It is also the point where the keyword should be included in the full content marketing strategy and further planning done on the type of content prospects require at this particular stage in the buying cycle.
The content you create must "work" toward your overall SEO strategy. It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
Before traveling down the path of strategy and implementation, you must first sell the C-Suite on making the investment in SEO. “Search sits at the core of online behavior. As Besmertnik explains, even if you removed every hint of organic search...
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. There are a number of considerations for content strategy when converting to a responsive design. Content Strategy Considerations
If this article resonates with you, and you feel your team is ticking off a lot of these boxes, you're doing a really good job with your online marketing strategy. Let's approach being better from the positive side of the spectrum and reward...
We should take the strategy that worked domestically and roll it out to our additional countries. We have an effective link building strategy domestically. Additional resources sound great in theory, but in practice every person you add to the team...
Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. Many women are helping to shape the marketing world by...
This knowledge will fuel content, product development, and overall marketing strategy. It should be embraced by the entire business and the sales team is the perfect place to start. Granted, the content may have to be monitored and vetted before...
The common denominator between website content and copy – both should be optimized and published with a social strategy in mind. The online newsroom can play a big role in a website’s content strategy.
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Dedicating a resource to performing well within a channel can be a highly effective strategy, especially when there are less stakeholders and red tape to get through. Having this balance also regulates cost and increases output, as the agency will...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
Track, monitor and adapt your social/search strategy as search engine algorithms change how they value social signals– which is one thing we can count on with 100 percent certainty. Use SEO methods to help audiences find the content in search.
