Boost engagement with your fans (with a strong content and social strategy). Again, Facebook is still in the process of rolling out Graph Search to its 1 billion+ active user base, so now is the time to get your Page and social strategy in order.
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Go search for [network penalized] or [network deindexed] and see those results. Duplicate or very thin content is obvious.
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Search engines want to do their jobs as best as possible by...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ If a site linking to mine gets caught selling links, what happens to my site? Following Google’s decision to make Shopping a paid product, the number of shopping results...
Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of...
What's your winning ecommerce content strategy? That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. You can use the following approach to start boosting the content...
The content you create must "work" toward your overall SEO strategy. It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
YouTube's research has shown that subscribers tend to watch twice as much video as non-subscribers, thus having a robust video strategy is important to be able to foster real engagement around your brand as you build your community.
Thin content is not a viable onsite SEO strategy. Like PPC, social media is an important part of a diversified marketing strategy. Syndicating content very quickly to be found when other news organizations search for sources.
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. The creation of content in whatever form, be it books, music, images, video, apps...
Responsive design is very visual, and content strategy is often set aside (more on this in a moment). Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Content Strategy Considerations
Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on a strategy specific to achieving your brand's goals.
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
Building identity around top content is now an integral part of a strong digital marketing strategy. Many, if not all SEO best practices regarding content strategy for link acquisition, will hold true for Author Rank as well.
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
You can simply join the community as yourself and add value to the user base through SEO tips and strategy. Every semi-savvy blogger wants their face next to their content in search results. Now that we’ve established our targets, it’s time to...
This is a popular strategy many people use to promote their sites. We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy.
In-house teams need to work together so the news content created drives people deeper into the website by linking to key pages using the right keywords for SEO, this will enhance the internal linking aspect of the SEO strategy.
