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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Have a content strategy in place that answers questions and addresses concerns your customers typically have. This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Creating a great, local-focused content strategy So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Google said the latest update would make local search more closely...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy Personas, in simple terms, are fictional "people" created to reflect the needs and characteristics of groups that make up your audience and should form the basis of your content strategy...

  6. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. By understanding what is being said, you can help craft your content strategy.