The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Content Strategy
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Yet, many people are still trying to figure out exactly how social plays into their search strategy. For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. A new analysis says Google Image Search traffic is down 63 percent on...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) Is it a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Some thought it was just the search giant taking advantage of a...
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Go search for [network penalized] or [network deindexed] and see those results. Duplicate or very thin content is obvious.
Carefully choosing the right person(s) to handle social media at the local level is a great step toward developing a successful localized social media strategy that can deliver a powerful presence in social search; however, it also brings up a few...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: With more than 1 billion smartphone users around the world, a number expected to reach 2 billion by 2015, it's no surprise that mobile search is...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Search engines want to do their jobs as best as possible by...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of...
Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural...
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
It is also the point where the keyword should be included in the full content marketing strategy and further planning done on the type of content prospects require at this particular stage in the buying cycle.
What's your winning ecommerce content strategy? That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. You can use the following approach to start boosting the content...
