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  1. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But then there are the companies that experience a civil war over advertising strategy. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites...

  3. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Because local truly puts the customer at the center...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. The end result is less work and a better overall...

  5. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  6. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Have a content strategy in place that answers questions and addresses concerns your customers typically have. This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire...

  8. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid...