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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move...

  3. Why Social Media Listening is Important for Brands

    Leverage topic insights to improve their content, SEO, and PPC strategy. One of their solutions was to reduce the alcohol content so they could mass-produce the product faster. Maker's Mark also took their social message through to paid search and...

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much. Being a contributing author, with a recurring content profile on a site, has more value than just what it will...

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.