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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Understanding what the terms accurately mean goes a long way toward making sure you don't mistakenly apply a strategy...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Until retailers can instill more confidence in the mobile purchase process, consumers may be content...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  4. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Not much here has changed except the tactics of how you go about understanding which words are being used by...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Content marketing is nothing new, but its recent popularity surge has marketers scrambling to get it right or crash and burn.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).