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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. However, solving problems for free shouldn't be your only link building (or marketing) strategy, as it's unpredictable. Creating a list of persona pain points is a common...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. It's for this reason, it was a strategy that many websites employed, not necessarily as a...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The proper balance between organic search, social media, email, paid search, referrals will vary. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those visitors who have been to your website through both a paid and organic search visit.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup...