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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Here, you want to cleanse your data and ensure that...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. It can help you find new keywords to target via paid search, find new...

  8. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. A great strategy is to leverage InMails. It's a low-risk strategy that can yield big rewards. Media mentions allow you to give your content marketing...

  9. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Once you have your strategy and your structure down, it's time to make your content creation process more efficient by cutting out the deadweight. Promote content according to pre-determined strategy: Since your strategy charts out the whys and...

  10. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. Host tweet chats, Google Hangouts, and pose questions so that you are able to draw your...

  11. Content Conundrum: The Vanity vs. Performance Dilemma

    Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Many marketers actually rush to produce content via a stand-alone tactic that may get them shares but serves little business purpose...