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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Search engines want to do their jobs as best as possible by...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of...