The survey report states that many organizations are engaged in "random acts of content development," lacking cohesive strategy. Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to...
In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types...
And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options...
Not only will this help you better understand your overall SEO successes, it specifically informs different elements of your content strategy. If you've been working hard to optimize content that's not getting traction, you will often find other...
Guest blogging became an even more important part of many a content marketing strategy. Their guest blogging strategy is a pure dark art linking strategy in disguise. For several months now debate has continued about the merits of guest posting...
"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing isn't a new strategy, it's merely a new word. Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of...
While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.
Boost engagement with your fans (with a strong content and social strategy). Takeaway: If you've had a Page for a few years, and still only have 14 likes, then you should start refining your social strategy today.
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Duplicate or very thin content is obvious. We all know that. However, in the rush to get those rankings (that lead to converting traffic of...
Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Search engines want to do their jobs as best as possible by...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ If a site linking to mine gets caught selling links, what happens to my site? Reducing the incentive to create low-quality content?
Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of...
What's your winning ecommerce content strategy? That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. You can use the following approach to start boosting the content...
The content you create must "work" toward your overall SEO strategy. Beyond the homepage, main product/service offering pages, what are the "supporting content" pages which have a high amount of links linking back to them?
YouTube's research has shown that subscribers tend to watch twice as much video as non-subscribers, thus having a robust video strategy is important to be able to foster real engagement around your brand as you build your community.
Thin content is not a viable onsite SEO strategy. Like PPC, social media is an important part of a diversified marketing strategy. Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking.
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. The creation of content in whatever form, be it books, music, images, video, apps...
Responsive design is very visual, and content strategy is often set aside (more on this in a moment). Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Content Strategy Considerations
