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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options...

  3. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Guest blogging became an even more important part of many a content marketing strategy. Their guest blogging strategy is a pure dark art linking strategy in disguise. For several months now debate has continued about the merits of guest posting...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Search engines want to do their jobs as best as possible by...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. I can't project the exact best strategy for sites that I have not even looked at, but I do know that...

  7. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of...