BrightEdge's new Page Manager feature pivots your SEO and ROI data from keywords to the landing page to create a content centric analysis. One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a...
Speaking at the BrightEdge Share12 Conference in San Francisco on wednesday, Lloyd (above) laid out the way Adobe allocates its search resources and how it uses content optimization to improve ROI across all channels.
We think of SEO as being a double-edged strategy: We use BrightEdge to manage our keyword portfolio led to engage with Google at the algorithmic level, and then when the customer lands on our own site, our on-site technologies like BazaarVoice...
