Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers...
However, this strategy only targets customers who are already seeking you out using your brand, which means you're missing out on many potential new customers from non-branded traffic that offers a potentially higher lifetime value.
Having personally executed this strategy in some of the above mentioned industries, I can tell you, it works," Freid said. If the brand ads were not persuasive, this shows a glaring issue with the strategy, targeting, and ad copy of the brand ads.
Bulk up on a healthy content strategy and load up on exercises that help create brand longevity and vitality. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing.
Search marketers are all about metrics – using metrics to guide keyword selection, bidding strategy (for paid search), and to measure performance. You should optimize search strategy based on keywords that drive the optimal number of product or...
The idea is simple: create remarketing lists as you do with display, but leverage this customer knowledge to impact you’re messaging and bidding strategy within your SEM campaigns to improve performance.
It has always been the slow burn strategy, which now social media marketers now also must face. Paid search marketers have enjoyed this situation for years with automated bidding platforms managing their cost-per-click in Google's own auction and...
The objective of this strategy is to discover and target content on the GDN that these individuals would likely be reading. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)?
Choose your URL carefully, and take time to think about the strategy. You can choose to advertise before videos that match the content of your ad, target users that are logged into YouTube and have the same interests as your ad, or target users...
Premium content is Hulu's bread and butter, and its search investment reflects its adherence to that monetization strategy. As YouTube ramps up its partner channel program worldwide, it may be wise to think about a paid brand search strategy with...
Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates.
You can use this strategy to put together lots of low traffic but well targeted ad groups. People: Specific people are identified as a good opportunity, and you show your ads to those people regardless of which website they're on or what content...
As a bonus, Google rewards this sloppy bidding strategy by letting you know the exact search phrases that triggered your ads. You can add those keywords to you AdWords account, optimize just those phrases for organic SEO, and make sure the pages...
They reduce human error, operate at a higher speed and breadth, and free up talent to focus on strategy instead of tactics. These are similar to ad networks that group together independent sites of similar content for ease and scale of targeting.
Use this information to better understand your consumer’s needs, and use that to help drive content, bidding, and strategy. Also, SEO gets a higher percentage of question-based queries given the content strategy that many brands employ.
Keep these caveats in mind as you're mapping out your adCenter strategy. In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords...
It's a savvy strategy as, in both cases, the largest marketing budgets cannot be used to flood this motherload of new inventory with poorly targeted and uncompelling ads for the media type. Interest and category targeting is available, much like...
Microsoft adCenter offers tips on how to adjust your PPC strategy. While not every idea will apply to each site, it's also a good idea to optimize your landing pages and core content around similar terms.
Paid search should be combined with your display advertising strategy and pushed hard with brand messaging by April at the latest. Travel information sites are content based sites where prospective travelers can read reviews, learn about different...
In line with Google's latest social strategy, Google +1 is a social layer for search results pages, rather than a proper social network. You can manage who can see your +1 activity via your profile dashboard - you need to scroll down to the "Social...
