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  1. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bulk up on a healthy content strategy and load up on exercises that help create brand longevity and vitality. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing.

  4. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    Keep these caveats in mind as you're mapping out your adCenter strategy. In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords...