Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. A new analysis says Google Image Search traffic is down 63 percent on...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of...
If you put effort into planning your marketing and content strategy you will have a higher success rate and also continue to execute based on a strategy, versus reacting to what is wrong due to lack of organization.
How A Killer Content Strategy Builds Quality Links, Au Naturale! Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. The creation of content in whatever form, be it books, music, images, video, apps...
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
See more on the different types of content to assist in this strategy below. When building your content plan and mapping your content marketing strategy, keep in mind these different content types. Co-created: This strategy makes each piece of...
Therefore, an SEO must keep branding initiatives carefully aligned with an overall strategy. Your social strategy should impact all your marketing channels and campaigns. There’s no reasonable argument against the fact that all your marketing...
Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. She has a lot of fantastic ideas to share, but one that resonated particularly strongly is the stark contrast between print- and web...
Since the Facebook acquisition of Instagram, and with more than 100 million users, posting 5 million photos every day, it is only logical to see more businesses integrating Instagram into their marketing strategy and social media outreach.said...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. Here is an interesting set of statistics: Of the clients we worked with last year that produced more than four new content marketing assets...
This will be a key focus point for them in their mobile PPC strategy. Is there a way to incorporate video into your current strategy? Think about the kind of content your audience would be interested in (e.g.tips, product demos, technical support...
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search...
These results are now changing the company’s larger marketing strategy: They now plan to incorporate YouTube into all of their campaigns going forward. How to Create the Best YouTube Advertising Strategy
Use LinkedIn for market research to drive your content strategy. LinkedIn is a greater asset when incorporated in your overall marketing strategy. After sharing her experience and insight on developing thought leadership and perfecting networking...
While the belief of a “right way” makes content strategy easier to talk about, it’s misleading and borders on being outright deceitful. Conducting user research is no small task, but sketching a thorough portrait of potential partners is imperative...
Spy: Unlocking Your Competitor’s Digital Strategy The Convergence of Search, Social, and Content Marketing SEO 2013: The Future of Search Activating the Social-Search Dynamic PPC beyond Search: New Ad Formats, Display, and Social
As PR is, and should be, the gatekeeper of content, communication teams should be working in tandem with the web teams, where keyword strategy often sits. SEO professionals can also suggest content strategies to create an overall more-rounded...
This strategy works for both business and consumer products and by intercepting the customer via search, 3M has found "our own outbound stuff is not as effective," and they are able to stimulate new purchases and educate the market with an online...
