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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...

  2. Rise of the New School SEO Professional

    Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...

  3. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Oh and there will be ads (er, "sponsored content") as part of a "small...

  6. Driving Consumer Insights With Mobile Analytics

    When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure...