I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the probability of your succeeding with your content strategy increases when you start with a plan to build content that you...
And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options...
Leverage topic insights to improve their content, SEO, and PPC strategy. One of their solutions was to reduce the alcohol content so they could mass-produce the product faster. You just might be. If you're running social media for your business...
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Jon Cooper: Overall, a badge strategy is a type of egobait, and in any blog-happy industry, 99 percent of the time that tactic has been beaten into the ground. So no, I can't think of the overall strategy of egobait being done too often in a...
Not only will this help you better understand your overall SEO successes, it specifically informs different elements of your content strategy. If you've been working hard to optimize content that's not getting traction, you will often find other...
Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. You can then visit their profiles to see what else they like to pin, follow them if they share...
It's also very likely that we'll see more and more brands asking their search agencies to develop a Now strategy that aligns with their SEM and SEO planning. As engagement with the app progresses, customized content begins to filter into the UI in...
This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much. Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will...
Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.
Buffer: You’re new twitter content strategy friend! When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news...
Social media has become a vital aspect of an integrated marketing strategy. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook.
Whether it's taking customers behind the scenes of your brand, demonstrating new products/services, running competitions or simply sharing things with your fans, consider the following tips from Unruly's Guide for Brands on Vine before activating...
Smart webmasters will leverage real-time data to support or inform historical or trend datasets allowing them to consider all likely scenarios for a "least imperfect" SEO strategy. This will especially affect sites with user generated 'story...
In other words, you need to know what your personal SEO strategy will be. A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Before anyone hires you, they Google you (and Facebook you...
It's time to justify your SEO strategy, your efforts and yourself. Impact in the form of increased organic search traffic and conversions, expansion of keywords you are being found for, content footprint index, etc.
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Guest blogging became an even more important part of many a content marketing strategy. Their guest blogging strategy is a pure dark art linking strategy in disguise. For several months now debate has continued about the merits of guest posting...
"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing isn't a new strategy, it's merely a new word. Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of...
