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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Use this information to guide your strategy on message or audience development. Testing needs to become an integrated part of the paid social strategy, particularly as more marketers begin to take an always-on approach social advertising, rather...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. Shreya Kushari, senior vice president of search marketing and performance media for Digitas...

  3. Your Job Is to Make Google Look Good

    This post will explore why this is true, and what it means for your SEO strategy. An analysis of on-page content to evaluate its quality. An analysis of user interaction with your content to determine how they like it.

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  4. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  5. Scaling SEO Across Your Enterprise Business – The Human Element

    Auditing and strategy? Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit, team, or by expertise (for example, putting in place your technical SEO and...

  6. 3 Ways to Form More Integrated Social and SEO Teams

    From a SEO perspective, your keyword strategy is a great place to start. Your social team may be able to naturally work some of these terms into their own strategy so your audience starts to associate and use those phrases to describe your business...

  7. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But then there are the companies that experience a civil war over advertising strategy. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites...

  8. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Today, marketers must ensure their brands are...