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Content Strategy

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  1. How to Create Great Content: Start by Creating Content for Yourself

    While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the probability of your succeeding with your content strategy increases when you start with a plan to build content that you...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so you should really understand your audience's behaviors and put the consumer first ‐ that will be key to building your strategy. So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options...

  3. Why Social Media Listening is Important for Brands

    Leverage topic insights to improve their content, SEO, and PPC strategy. One of their solutions was to reduce the alcohol content so they could mass-produce the product faster. You just might be. If you're running social media for your business...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. You can then visit their profiles to see what else they like to pin, follow them if they share...

  6. Defining Authorship: The Difference Between Contributors and Guest Authors

    This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author rank footprint worth much. Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will...

  7. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Buffer: You’re new twitter content strategy friend! When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news...

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Social media has become a vital aspect of an integrated marketing strategy. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook.

  10. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Guest blogging became an even more important part of many a content marketing strategy. Their guest blogging strategy is a pure dark art linking strategy in disguise. For several months now debate has continued about the merits of guest posting...