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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    How to Adjust Your Content Strategy to Compete Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. As users, we all face a dazzling and overwhelming overload of content...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy To be influential on the social web means you produce and share content that gets people excited about specific things. The real question is can you do good influencer marketing? The leading brands and agencies have understood...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Taking a step back from the day to day of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow which ultimately will help them better achieve their goals.

  6. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. These four UX tips will provide direction as you plan, create, and implement your content strategy. Then, every time you start to craft or modify your content strategy, ask...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Pay attention to three main elements here: images, content, and reviews. Then, the next most important content area is the descriptive bullet points next to the image. On a humorous note, reviews have even been turned into viral content as in the...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...