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Content Strategy

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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When putting together a content strategy, Searchmetrics provides the following tips: Tip #3: Relevant Content Reigns Supreme The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Creating a great, local-focused content strategy So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Local businesses have been scrambling to adjust, as some deal with the...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Extracting Key Data From Social to Inform Content Strategy Personas, in simple terms, are fictional "people" created to reflect the needs and characteristics of groups that make up your audience and should form the basis of your content strategy...

  6. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which...

  7. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Ultimately, in order for content teams to justify more budget and resources, marketers must be able to...