Lisa Barone, VP of Strategy at Overit It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. We debated a lot, but two things were excruciatingly clear:
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Creating a solid content strategy that consistently provides value to your target demographic...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Content Strategy
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
But the question remains, how can you really determine if your social media strategy has a pulse? If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Yet, many people are still trying to figure out exactly how social plays into their search strategy. For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Oh and there will be ads (er, "sponsored content") as part of a "small...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure...
It is clear that proper education and strategy is lacking from many social presence online. Education and Strategy is Paramount I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook...
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) Suddenly, it wasn't just a matter of where you built a profile or who you shared specific content with. I was certain it ran a lot deeper than that.
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. Panda punched spun articles and gibberish content in the head, which was a wake up call.
There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Duplicate or very thin content is obvious. We all know that. However, in the rush to get those rankings (that lead to converting traffic of...
Given all of these different areas to focus on for mobile, you need to adapt your strategy. Content is Only King…in the Kingdom of Context" Getting the mobile experience wrong can be deadly to your bottom line.
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
Pre-approved content that is localized and a chosen method for delivering this content to each location should be a part of your localized social media strategy. Developing a social media strategy that works across all of a brand’s locations...
Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile. Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan.
