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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can...

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they might've left where those sites are now removed from the Google index. But you can also do a site: search in Bing and plug in...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do...