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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can...