The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. We can't rely on spam and automation to boost traffic and search rankings anymore.
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Competitor backlink profiles are often filled with spam, so it's important to evaluate each link before performing outreach.
As soon as I saw that, my first thought jumped to comment spam, unnatural links, and Penguin. I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far A recent study by Portent found that the percentage of "allowable...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. Penguin, on the other hand, is extremely acute (at least until future versions of Penguin roll out that...
The Penguin losers have a link portfolio in which 20 percent of all backlinks come from low quality Spam sites with no trust or authority. That said, are you prepared to handle the Google penalties and bad publicity that Dun Penguin Paralysis”.
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. The importance of content and, more importantly, quality and relevant content was both cause and consequence of Penguin updates.
Panda, Penguin, and the EMD update did clear some of the clutter. Some of the most popular updates, that targeted unnatural link patterns and low quality links, are the Penguin and EMD updates. Even weirder is that the techniques used to rank this...
Penguin Algorithm Update Perhaps the subject to get the most attention in the SEO community, the Penguin algorithm update hit the SERPS earlier this year. Designed to reduce web spam, the update initially caused a good deal of consternation for...
Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink structures. However, in this day of Panda and Penguin and 1-2 changes to Google's algorithm...
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. If you don’t have a clear plan and strategy in place then, you may get a few quick wins, but in the main...
Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could the objective of Penguin be?
But with all the unnatural link warnings, crackdowns on link networks, and Google Penguin targeting link spam, many marketers are a bit lost about what still works. If you're an affiliate who has done well without having to have loads of content...
Once they knew it worked it was then simply a case of offering those with Penguin penalties the same “service,” via the Disavow Links Tool. Penguin and Panda are not about hurting site owners. We know for certain that they couldn’t fix the link...
