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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. These are low-hanging fruit for link-building campaigns.minutes While the direct impact on SEO is very low, these...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested in hearing what others are seeing from Pigeon. Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think about how you can get this...

  6. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. The social networking site has evolved into a powerful sales and marketing...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. And it’s not just activity on the site that can be tracked either; data points about the...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...