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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  7. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Select "Twitter Ads. Once you are in the Twitter ads section, click "Creatives" from the top menu. The privacy policy URL should be a link to the policy on your site. The card fallback URL should be your homepage or a direct link to the place on...

  8. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. From there you can review the content they share, what questions they ask...

  9. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. It reminded you of one of those roadblock ads you’ve seen online. During my Panda work over the years, I’ve found that some webmasters are simply too close to...