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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. This important law outlines how websites are supposed to handle content in...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to target. If you can create outstanding content, people are...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. That’s where I analyze the site over time from a number of viewpoints.

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Site Search. They’re also looking to site search data. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...