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  1. Using Analytical Analysis to Help Improve Conversions

    To gain a better understanding of these underperforming demographics, create a custom segment based on this demographic and review User Flow or Content Drilldown to assess their entire journey through the site and where drop off is likely occurring.

  2. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. With Groupon's Gnome tablet, business owners can track user content, respond to...

  3. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. You may start at the most likely culprit based on which algorithms you believe may be affecting your...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. The site that was generating $200,000 per month could...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  6. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  7. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting...