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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But don't let that excitement blind you against the other uses content has on your site -- to build your brand, to increase conversion, to set up a proper framework and to sell to customers. But as that respect for flashier content grows, the...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers' tastes. Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you have failed to select the right keywords, then you're either not delivering enough traffic to your site, or not delivering the right traffic or a combination of both. A quick sniff test to determine if your campaign is delivering the right...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Analyze the content on your site - could it do with re-writing? Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Do a monthly check on authority metrics such as...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. If you have a fast turnover, dynamic search ads are great at covering all of...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. This important law outlines how websites are supposed to handle content in...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...