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  1. Your Job Is to Make Google Look Good

    Other Person: "But that means I need to make a good site which is worth linking to! The site they link to is being used as an authoritative source of information as backup for some point they are making.

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  2. Using Analytical Analysis to Help Improve Conversions

    To gain a better understanding of these underperforming demographics, create a custom segment based on this demographic and review User Flow or Content Drilldown to assess their entire journey through the site and where drop off is likely occurring.

  3. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. With Groupon's Gnome tablet, business owners can track user content, respond to...

  4. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. You may start at the most likely culprit based on which algorithms you believe may be affecting your...