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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more.

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Also, as you’re thinking about organic, work with agencies and solution providers that have technology and expertise across both organic and paid search. Unfortunately, search marketers no longer have such clarity into their organic-search traffic...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. The increasing adoption of responsive design is paving an easier path...

  5. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. The difference between then and now is that with advent of search, social media...