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  1. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For instance, if you write "Brand X isn't the worst provider of widgets in the market, however.you'd wisely be concerned about whether the Google algorithms would include "isn't" as a modifier of "worst provider in the market" (typically, they...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. How to Use this Segment: Start by applying all three segments to any of your favorite...

  4. What You Can Learn From Google Analytics Mobile Reports

    Service Provider This report is like the Service Provider report under Technology, but purely showing the data for mobile visits. The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  6. Using the Google Analytics Service Provider Report for Lead Generation & Insight

    The Service Provider Report is a small but significant report in Google Analytics. This is the name of the Internet provider, which won't always be the large companies used by people at home – many service providers are named with the business or...

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. Is the content ready for visitor? Writers and editors have strong attention to detail when it comes to the written content on your site.