SEO News

Content Placement Targeting

  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. Beefing up content: We're seeing a temporal increases in rankings for most if not all keywords...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Ad Placement Impact on Click Rates and Impressions Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. Publishers should look for opportunities to weave more video content...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.